Bottled water companies need to pace the development of their product, including the solutions they use for product labeling, with where they see their business going in the future. And according to an article by Jim Johnson in Plastics News, it's all going in one direction: up.
Over the course of the next few years, bottled water consumption may rocket higher than that of soft drinks or other vending-machine staples. Johnson quotes Gary Hemphill of Beverage Marketing Corp. on this rise in demand.
"Our projection is ultimately (water is) going to surpass carbonated soft drinks as the biggest category on a volume basis in the U.S.," he said. "That's not going to happen this year, and it's not going to happen next year. But by 2017, 2018, something like that, it seems inevitable that that's going to happen."
One reason bottled water (and the plastic that goes into making its containers) might become more important is the prevalence that they have in areas like public schools. This is especially true of regions like West Virginia, which is still attempting to negotiate how to dispense water to residents in the wake of a chemical spill. The West Virginia Metro News reports that bottled water will be used until fallout from the spill is reduced.
While that's obviously not an ideal situation, the prevalence of bottled water, and its usefulness in disasters, shouldn't be ignored by the companies that produce it. Neither should the color label printers that can help encourage more sales by appealing visually to potential consumers.