When it comes to wine and other drinks, consumers are often overwhelmed by the market’s choices. This has prompted more than just a few to take confidence in purchasing a bottle whose label stands out from the rest. One such incident comes from YellowTail’s 2001 debut with a wallaby on the label in the United States. The company originally had only 110,000 cases on the shelves – by 2006 that shot up to 8 million cases sold annually. It’s become rather obvious that label design has a major impact on the wine industry and The Coolist – an internet curation site – has provided a list of the best wine labels out there.
The news source offers thirty examples of wine labels that are not only uniquely designed but have been customized to fit the ethos of the winery. For example, Oggau Estate is an Austrian winery that bottles a series known as the Portrait Wines. On each bottle there is a portrait of a man or woman, carefully designed and crafted for a reason.
“Just like every man, every wine has its own individual character ranging from young to mature, playful to complex,” said Jung von Matt, the designer of the custom labels, to the news source. “We assigned a face, a story and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents and children.”
Another example of creative label design on the list comes from the Mini Garage Winery. Run by Anthony Hammond, the vintner produces and bottles his wines in an old garage. Drawing inspiration from his surroundings, Mini Garage’s wines come in a tin can similar to the oil and turpentine canisters found in nearly all garages and body shops. Whether or not these “bottles” preserve the taste of the vino is another story, but, as research shows, unique labels often draw bigger sales.