We’ve all seen the gluten-free phase crest and (perhaps) fall in recent years, with the public wondering whether avoiding gluten as a matter of choice is good for you no matter what the state of the rest of your body. Despite shifting public opinion on the issue, the fact remains that there are some for whom eating gluten-free food is not a choice. And this can also hold for other modes of eating that go from necessity to mainstream fad.
It can be annoying for the people who actually have to live by such restrictions, but it also poses a problem to the producer. How do you treat the influx of new interest with your food labels? Do you dub your product an “alternative” to other items that may contain substances deemed out-of-bounds, or adopt a more subtle tactic that only those “in the know” will understand?
A recent Forbes article looked at some of the impact that “going Kosher” has had on certain brands, and the way this particular habit of eating has been picked up on by the greater populace. Larissa Faw, however, noted some differences between this category of food and others.
“Unlike the organic industry, there isn’t a cohesive or collaborative effort to promote the kosher industry as a whole,” Faw writes. “Each of the four major organizations that grant kosher certification, for instance, all use different symbols.”
Using label printers to make the contents of any product packaging more understandable and appealing can help companies shape a certain image for their brand that fits within a larger trend.
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