Wine buyers need to be able to count on product labels for accurate vintage information. With so many ways to classify beverages and distinguish them from each other, winemakers have the chance to tailor wine labels to play into their brand’s image. One distinction your company can focus on is the difference between Old World and New World wines.
Since aged wine is often considered more valuable, it may seem like Old World wine is automatically preferable. However, these two labels bring with them different ways of making wine in general, which can impact the choices a buyer makes.
In an article for Eater, Sommelier Tonya Pitts defines each “world” as a statement about the quality of its respective environment and attitudes. According to Pitts, the New World style has a greater emphasis on moving away from older methods, although this doesn’t hold for all brands.
“The New World is more about pushing the envelope and experimenting,” Pitts told Eater. “There is a school of thought in the New World which has embraced the Old World-style of winemaking,” she adds. “I would even say that New World wines were originally made in the image or likeness of Old World wines.”
Geographically, the Old World typically refers to Europe, while the New World indicates areas outside of it, like Australia, South America and the United States.
The Primera LX900 color label printer gives users enough options to customize food and beverage labels, including wines from any origin. Using this system, companies could, for example, work photographs into the label to give consumers a sense of where the wine comes from and what its process is.
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