A color label printer is important no matter what your label needs, even if they don’t actually require any color. Having the option is better than not, and you might need labels that incorporate a special design that invites interpretation without using too many graphical elements.
There might be some good reasons to put nothing at all on your wine labels, according to a recent story in the L.A. Times. That article looked at the creative approach that a new brand of wine called Scratchpad is taking to its bottles, one that takes the opposite route compared to the graphically heavy labels that can be common in liquor stores.
Rather than try to impress its customers with an overload of images on the its packaging, Scratchpad takes the alternate approach: let customers draw their own. The labels are mostly blank and made to resemble notebook paper, with a tiny pencil attached to the bottle neck to encourage scribbling. It is linked to social media, with users invited to post photos of whatever they do to their labels.
While this is an interesting idea, it raises the question of exactly how blank these labels are, and how empty of content they can be while still being informative. The wine label guidelines produced by the Alcohol and Tobacco Tax and Trade Bureau have many different elements that must be displayed on the bottle, including alcohol content, surgeon’s health warning and place of origin.
So though your company might go for a minimal approach like this or other newer brands, you must be careful not to miss the very important information that wine labels should display.
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