When this blog discusses wine labels, it usually focuses on pieces for traditional bottles. However, there are obviously other surfaces to consider, and box wine is not an insignificant factor. In a 2015 article, Wine Searcher said box wine makes up 17.5 percent “of all wine sold by volume.” This information comes from Nielsen, which also showed a growth in the amount of brands with hefty box wine sales within a four-year period.
If your company has not yet tried box or bag-in-box as a model, you could miss out on some serious benefits. The source listed some of the things that make box wine preferable, including its cost-effective price and convenience. The paper-based container also presents less of a concern for the environmentally-minded than glass.
Winemakers also have more opportunities to be creative with box wines than they might realize. Packaging World recently profiled a hexagonal box wine container from Nutcreatives that combines the typical features of this packaging with an interesting shape.
Even though the surface is split into several smaller hexagons, there’s still room for a label on the front that fits the same overall hexagon design and emphasized that it is “re-utilizable.”
“The quality-looking packaging stands out distinctively on the shelf and is topped off with a handle that makes the bag-in-box wine easy to hang for in-store display and carry from the store without the need for another shopping bag,” Contributing Editor Judy Rice wrote. She also said that the packaging consisted of “two-sided kraft board (170 g) and laminated 3-L foil bags.”
The Primera LX900 color label printer may let your company adapt to different packaging styles as you change your brand’s chief focus. Buyers in the United States can visit this page for more information, while Canadian customers should click here instead.
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