Quick response codes (QR) are little squares of digital information that can be scanned with a smartphone and used to access such information. These label-features are being used to make the consumer experience more dynamic and engaging.
One example comes from the Moore Brothers Wine Company, which has started putting QR codes on their labels, according to PSFK, a branding blog. When users scan these on their smartphone, they’re directed to a web page that informs them on which foods pair well with their chosen wine. There’s a different QR code on each bottle, allowing for customized meals and a more engaging customer experience.
Another way to use the technology is seen in the British territory Gibraltar, which is the gateway to the Mediterranean Sea and relies heavily on tourism for its local economy.
With such dependence, the country has begun putting QR codes on labels of its buildings and major tourist centers. The codes scattered throughout the ancient district lead tourists and visitors to Wikipedia pages relevant to where the code is. So if a tourist scans a QR code near the famous Rock of Gibraltar, they will be brought to a mobile version of the Rock’s Wikipedia page.
“Gibraltar is a multi-layered cake of historical events, starting with the Neanderthals of 50,000 years ago through to modern humans,” Clive Finlayson of the Gibraltar Museum tells BBC about the use of QR codes. “Here we have another way of getting all this information across to the world.”
If businesses wish to make the shopping experience more engaging for their customers, and inform consumers more about their products and advantages – much like the Moore Brothers and Gibraltar – they may want to put QR codes on their own custom labels. This can be done by investing in a high-quality, Primera LX400 color label printer to create these labels.