OptiMediaLabs

Using BOPP labels to increase durability

While it’s critical for companies to be able to create labels that effectively market and promote a product or brand, they must also last a long period of time. It’s critical that these elements of a product are durable and able to withstand the rigors of manufacturing, transportation and even natural elements on their journey from factory to retail shelves. This is why companies may be wise to invest in High Gloss Polypropylene Labels.

These labels are created through a process called biaxial orientation. In doing so, it produces Biaxially Oriented Polypropylene (BOPP), which is an excellent label choice for high-level productions on factory floors. In addition, many produce and sugar-based manufacturers find that BOPP labels are ideal for their products.

Furthermore, the biaxial process has also caused these labels to be incredibly durable, able to withstand drastic temperature changes, oils and grease, water exposure and punctures.

“Due to this durability, High Gloss Polypropylene Labels are frequently used by businesses manufacturing liquids that could damage or distort other, lower quality labels,” said the company’s press release. “The makers of cosmetics and essential oil-based beauty products make excellent use of High Gloss Polypropylene Labels. The same is true for food manufacturers who produce cooking oils.”

By investing in BOPP labels, companies can create custom labels that they can rely on. These durable products will be able to not only effectively sell the merchandise, but also stand the test of time and other corroding elements, ensuring that as long as its on a shelf, a consumer will be able to see it.

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