Napa Valley is known for its wineries, which may be more competitive than the serene region seems. It’s crucial for these businesses to find ways to separate their product from the competition – just like companies within any industry. When Brandon Allen and Bo Silliman decided to find a way to keep their wines unique, they decided to encourage customers to judge a book, or wine bottle, by its cover.
SLO Down Wines Inc. thrives off of creating innovative drinks with one-of-a-kind taste and wine labels. According to ABC News, Allen and Silliman have already found success with a red wine called “Sexual Chocolate” and are hoping to find a similar outcome with a prototype they are calling “Love Hammer.”
John Wilkinson from the Bin To Bottle Winery, called the duo’s approach “cutting edge” and that the approach is really going to shake up the wine world.
As the article explained, labeling is crucial to the wine’s marketing concept. However, taste is also crucial, as what’s on the outside of a bottle can only go so far. Customers have to appreciate the flavor in order for them to continue buying the product. But, the label can get their attention.
“You don’t want to sell one bottle, you want to sell cases of wine,” Wilkinson explained to the source.
For companies that want to prove to customers that their product is unique, a Primera LX900 color label printer can go a long way. It’s important to grab customers’ attention with a specialized label, and from there, a business can keep the relationship positive by supplying a quality item.
The same way that SLO Down Wines uses their wine labels to encourage business growth, other organizations can benefit from printers able to design custom labels.