Good labels may need specificity in order to make them effective advertisements for the products they adorn, but where should companies draw the line when they are making labels? How specific can a label get before the level of detail becomes overwhelming and starts to negatively affect the way a product is perceived?
There's no definite answer that will hold true in every case, but consider a post that recently appeared on Creative Bloq describing one brand of soda called Frem that has a special label on its glass bottles to reflect each individual flavor in its lines of sodas.
Since the Danish company Frem uses names that (to foreign eyes) already pack a lot of vivid associations, having a specific typeface for each one adds up to a kind of specificity that can not only match the flavor of the product but give shoppers more of an incentive for buying.
The designer behind this initiative, an American named Jonathan Faust, reportedly used specific quirks within each font to best represent what the drink is all about. And it should go without saying that putting this much effort into labels is an easy recipe for creating a fad or collector's item that others can make a sport of finding, all to the obvious benefit of your company name.
It can all come together when you start making packaging with a label applicator that can regularly adhere whatever sticker solutions you have in mind. This and other color label printer extensions can be useful for your company and lead to artistic demonstrations of what it is you hope your brand stands for.