Thanks to the EOS Lip Balm Smooth Sphere, applying makeup from a spherical applicator has become a new trend. There are certainly many distinctive reasons this shape is appealing, first and foremost because it allows for easy access and handling. However, this packaging style doesn’t mean that the old-school tube can’t be effective, too, or that it can’t also influence the types of labels your company creates.
Although the round container fits easily inside a purse, tubes can be easier for customers to fish out of small spaces. A tube also makes it easy to hold and position the lip balm while it’s being applied, even at an angle. A glossy label with a distinctive texture is also an ideal fit for one of these surfaces.
Some lip balm tubes can also be recycled if they have the right recycle label. An example of this is the Gimme 5 program, which attempts to give consumers an easy way to recycle various plastic products, including some of these tubes.
The Burt’s Bees brand has also embraced this program, allowing manufacturers to harvest the plastic for other useful products. For the enterprising type, it could even be possible to use the tube later to store their own, homemade balm.
Finally, the shape of the tube is familiar to most people and can lead to greater ease in using the balm. Despite their popularity, something as novel as the sphere could still confuse users who aren’t sure how to hold and position it.
For lip balm labels that fit their packaging precisely, companies can choose the Primera LX900, a printer perfect for glossy color labels that match size requirements. Other models in the Primera family, such as the LX800, may also help businesses meet production deadlines.