As reported by this blog before, many companies have seen lawsuits and other consequences for posting misleading or false advertisements on their custom labels. One such case was that of Centrum vitamins, which had to remove claims that its supplements aided breast and colon health.
Another example, according to NBC News, is that of Welch’s, a major juice company. The business claims that its products improve heart health while the Litigation Project, a nonprofit law firm that represents individual consumers, alleges that it does not and will sue if they do not remove the promotional copy.
“When it comes to heart health, the substantial body of research conducted over a 15-year period supports the cardiovascular benefits of 100 percent grape juice made with Concord grapes, including many placebo controlled, human studies,” fired back Welch’s in a statement. “In addition, a recent comprehensive review of the science published in Nutrition Today concluded that consuming grapes and grape juice can support cardiovascular health without adversely affecting weight in healthy adults.”
While Centrum may have been willing to settle outside of court, some companies, such as Welch’s, may not be so easily deterred.
Regardless of the health benefits a company’s products may offer, it’s critical that they are honest and upfront in their custom label design. Including misleading words or phrases on a product label can be very damaging to the company’s brand and reputation, which can be quite expensive if lawsuits ensue.
By investing in a Primera LX900 color label printer, businesses can ensure that their labels are high-quality and aesthetically pleasing. But, it’s up to them to guarantee honesty and avoid potentially damaging lawsuits.