Last year's ban on sodas in New York City sparked a great deal of protest and media coverage. Now the state of California is considering taking different steps to raise consumer awareness.
The LA Times reports that California is considering legislation that would mandate the use of special warning labels on sugary drink containers sold in that state.
According to the source, these labels would warn against diabetes and tooth decay, and could be applied to drink dispensers as well as the containers themselves.
CBS Los Angeles featured a quote from California senator William Monning on how this measure is being pitched to match the easy availability of beverages with a high sugar content. It would go into effect starting next year.
"From it being a treat when I was a child, that maybe on a weekend we'd get a 10-ounce bottle with a hamburger, now it's liter bottles sold at a less expensive price than water, going into the refrigerator breakfast, lunch and dinner," he said.
Companies producing these beverages might know how to make labels, but not how to design packaging that conforms to specific local regulations, especially the newest ones. As the Times notes, this kind of approach isn't especially uncommon for California.
While the effects of this labeling most likely wouldn't be seen for some time until after the implementation took place, this is clearly a divisive issue that has drawn the opposition of beverage companies.
But whichever way the public opinion goes, your company can seek to safeguard itself with a color label printer capable of making appropriate labels.
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