Many grocers will often provide their customers private label products, which are foods that are made in-house and often less expensive than major label competitors. But, while these offer a great alternative for consumers, companies often struggle to design eye-catching custom labels that are also transparent and informative to customers.
As most of California debates on whether to vote yes or no on Proposition 37 – the question on the upcoming November bill that would demand manufacturers to label foods that contain genetically modified foods – a grocer in Northern California was able to buckle this private label trend, according to the San Francisco Gate.
Bi-Rite, a local grocer in San Francisco, is releasing a new line of products called the Bi-Rite Public Label, which are produce and other food items canned in mason jars and prepared in-house. By choosing to name the products “public,” the retailer plans on upending the way most grocers provide “private labels.”
“Our line is all about transparency,” the company wrote in its blog. “We’re sourcing the ingredients from farmers we have direct relationships with, partnering with kitchens in the Bay Area that have the capacity to can and jar larger quantities than we can, and providing the recipes ourselves.”
In addition to providing transparent custom labels that help inform consumers on their product choices, the company has an in-store artist that is designing these food labels to help make them more appealing and eye catching for customers.
While many grocers may not be able to afford the resources needed to create this type of label, they can still print their own high-quality labels that provide customers with better insight into the store’s products with a Primera LX400 color label printer.