The relationship between the advertising in product packaging and other necessities, like placement of price stickers, is important. Whether the cost of an item is placed via store stickers or printed on a package, your company needs to remember to leave plenty of space for this very important aspect of commerce, especially when prices can change so frequently.
An example of how this could be in such fluctuation is evident now, according to a story in the Washington Times, which stems from governmental disagreement over a supplemental bill that may leave the ultimate price of milk across the country in flux by removing funding for the national food stamp program.
If a decision isn’t reached on a recent farm bill, then there may be severe consequences when it particularly comes to milk, with time running out for the government to come to a decision on this issue. The Chicago Sun-Times quoted National Farmer’s Union president Roger Johnson on the difficulty in reaching a resolution on this issue.
“I think there are very different world views clashing on food stamps and those are always more difficult to resolve,” he said.
Whether this particular disagreement results in a change in prices for milk and dairy products, your company can strive to keep making labels with future additions and necessary alterations in mind.
There’s no point in making a giant label that covers your product’s entire package if the supermarket it appears in will simply cover it up anyway. Consider incorporating the use of a custom printing solutions, perhaps via the Primera LX1000, to prepare yourself for sudden market changes.
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