At this point, the way you classify your pizza products may be more than just about preference: it might help cash in on a trending buzz word. The reason for that is largely due to a recent video clip featuring Jon Stewart, which helped spark a somewhat facetious war between New York City's thin crust and Chicago's well-known "deep dish" approach to the same Italian-derived dish.
It all started last year when Stewart delivered a much-viewed video in which he went on a delirious rant against the Chicago staple, affecting a stereotypical Brooklyn insult comic accent and calling it everything from an "above ground swimming pool for rats" to a wishing well.
The feud went beyond playful for Chicago, and resulted in an interview between Stewart and a deep dish pizza chef from that state, who served the comedian a homemade slice and got him to concede that it was "very tasty," jokingly concluding that "at least we're not California."
This memorable mock-feud has been extended even more thanks to recent comments made by, of all people, Supreme Court Justice Antonin Scalia. The Chicago Sun-Times reports that Scalia recently acknowledged the deep dish disparity after delivering a speech at a local Union League Club event.
If your company is manufacturing pizza, or even some sort of meal or food product that has similar disputes over different brands, pay attention to the way that fonts and graphic design might lead consumers to your product line. A Primera LX900 color label printer can use imagery that highlights the differences between these styles, or even calls specific attention to the ways its been mentioned in recent media.