According to the Daily Mail, a pair of British artists recently performed a prank designed to satirize the language used by grocery stores and marketers to promote alcohol. While this may seem like poking simple fun at the typical ways these items are promoted, it could also be a sign to companies that they need to think of more inventive ways to enhance their wine labels.
The two pranksters, operating under the joint name "Id-iom," worked by infiltrating common British supermarkets and switching out the standard price tags and product descriptions for labels that look identical but don't make any sense. Even though these labels use outrageous and bizarre terminology to refer to the supposed flavors of the wines, the way they do it is clearly mocking traditionally snobby winespeak.
"Agile clam flavors with a suspicion of red Kryptonite," one of them reads. "Great with roadkill or clam chowder." Another tag describes a bottle of Blossom Hill Red as "a pretentious yet sensitive wine with a hint of snozzberry."
In a recent News-Press article, author Julie Glenn quotes a friend of named Mark, who compared overdependence on the label of a bottle of wine to betting on a horse in a race solely because of superficial reasons. This might indicate that wine labels need to be specifically designed to have more of an explicit link to their contents, and not just dazzle.
If you have a large quantity of alcoholic beverages to account for, keeping the process simpler could also contribute toward greater efficiency and a more effective wine label. In addition to the labels themselves, using the right label applicators is also an important part of this.