Every term and turn of phrase used to express an idea on a product’s label should be carefully considered, as one could create an uproar or a false impression while thinking that they are providing simple information. Beer labels are not immune to this, as a recent lawsuit has shown.
Beck’s beer is being targeted as a possible source of misinformation for its buyers, with one consumer claiming that the company that produces this brand of beer deliberately deceives its customers. The St. Louis Dispatch describes how even though this brand uses labels to inform customers that it is made in America, a man named Francisco Rene Marty is contending that the beer gives the impression of being produced in Germany.
He will be contesting the brand’s owner company, Anheuser-Busch, on these grounds. The German image and origin of this beverage does get mentioned in the marketing and packaging, and this influences the way that customers might perceive the product.
While this may seem like nitpicking on the part of the customer, as a legal action cases like this can gather steam quickly. The Dispatch reports that the damages could number in the millions, but even so, a statement on the official Anheuser-Busch website expresses the company’s belief that this is not founded in reality.
“Beck’s drinkers welcome its brewing in the United States, since our brewmasters carefully maintain the brand’s quality, taste and German recipe,” the statement reads. “This quality always comes first, and the label notes that it is a product of the USA.”
Still, making labels the right way beats the risk of any kind of negative attention, and your business can use its own printer capabilities to focus on this and keep complaints low.
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