Coca-Cola and Pepsi are two of the most recognizable beverage producers in the world, and whenever one brand from either of those companies changes their ingredient list, it’s news enough.
However, The Associated Press has reported that several different types of drinks are going to get a new ingredient label, one that matches the new composition of its contents.
The contested ingredient in question is brominated vegetable oil (BVO), and it apparently was in several kinds of drinks available from these companies, from sodas to energy drinks like Powerade.
While these two companies have not removed all traces of this additive from their products quite yet, it seems that both are endeavoring to do so. Pepsi may not have presented specific dates for the removal, at least not according to the AP, but Coke apparently believes it will be finished by the end of this year.
CBC quoted a Canadian dietitian named Jennifer Broxterman, who spoke about the precedent that these businesses might set with the move to get rid of this chemical.
“It’s good that consumer activism is actually having an effect on these big soft drink companies,” she said. Broxterman also told the source that large consumption of beverages that contain BVO could lead to dangerous side effects over time.
Regardless of what sparks an interest in the composition of a company’s products, choosing the right packaging when such big changes are happening is important and could be overlooked in the rush to get products shipped on time and meet deadlines.
Selecting an industrial label printer that can run off several rolls of labels quickly might make the process of better product marketing more efficient and tied in specifically to the campaign that you have in mind.
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