Take a look at the proposed new food labels for nutrition facts on American products, and you will notice one very striking change: the calorie content is several times larger than it has been in the past. That, according to Politico, can be traced back to the work of Kevin Grady, a Boston-based graphic designer responsible for the new proposed design.
The nutrition information, shown in the article, emphasizes the presence of both the calories and the serving size within the food package, in addition to the way in which the total calories are measured. Aside from that, it follows the typical monochromatic pattern that American consumers are likely to be very familiar with, although in a streamlined format that uses bolder ink for all of the visible words.
The New York Times recently reported that these labels come in conjunction with Michelle Obama's much discussed continuing "Let's Move!" campaign. It quoted the FDA's commissioner Dr. Margaret Hamburg on the new design and the need that it fills.
"Things like the size of a muffin have changed so dramatically," she said. "It is important that the information on the nutrition fact labels reflect the realities in the world today."
Realities like this are constantly shifting, but a food manufacturing company might hold off on implementing the new tools necessary to make sure that these labels are in place because they seem to expensive or complicated to implement.
Fortunately, the interaction between label software and the hardware needed to put new labeling ideas into action successfully can be a simple one that you can use to make your labels cost-effective and compliant.
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