Whatever you call it, the tomato-based condiment widely known in the United States as ketchup is a fast food standard. Though some restaurants don’t place a high emphasis on it, losing it could still cause some consternation among customers.
For McDonald’s, it seems to have upset its Argentinean fans due to a dangerous ketchup shortage in that country.
Business Insider recently reported on the issue, drawing on a story written by the Spanish-language news source Clarin, in which it seemed the chain was understandably trying to downplay the issue as a momentary disruption.
However, even though the Golden Arches is offering “other sauces” as consolation to those in the region, the shortage seems to have raised something of an alarm among consumers who consider ketchup to be an indispensable part of the McDonalds experience.
With the help of a color label printer, you might be able to brand your own company’s approach to classic condiments in a way that doesn’t favor one more than another.
You might also take care to heed the preferences of particular markets this way: according to a piece in Quartz, mayonnaise has surpassed ketchup in the United States as the sauce of choice, by quite a lot.
The article cites information from Euromonitor pointing out the $2 billion in recent mayonnaise sales in comparison to ketchup’s more lowly $800 million.
Whatever approach your business chooses to to take to appeal to customers the most, the Primera LX900 can help you tailor-make every bit of your business packaging.
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