When Jessica, Jocelyn and Janine Aston decided that they wanted to start their own business, the sisters never thought that it would be easy, but the roadblocks they came across were unexpected. The Astons wanted to create organic, wholesome, unadulterated baby food made from local ingredients. Additionally, customers could have the baby food delivered right to their front door.
However, it was more difficult than anticipated to get Lil Foodie of Boston – Massachusetts’ first fresh organic baby food delivery service – up and running.
The Astons explained to The Boston Globe that after teaming up with a chef they found on Craigslist – Seth Fernald – they set out to develop recipes, source environmentally friendly packaging, work with area farmers and promote their products. Fernald also worked at a restaurant in the nearby town of Somerville, which was more than willing to let the startup business use the facilities in the morning, when they would otherwise be idle.
The City of Boston, though, called the Astons the day before Lil Foodie was scheduled to open. City officials explained that the Astons didn’t have the proper licensing to distribute their product.
“They felt like it was a higher-risk product, because you’re dealing with infants and children. These are uncharted waters; there’s nothing like this in Massachusetts,” Janine Aston told the news source. After a quick bit of searching, Lil Foodie was able to find another location in Melrose, Massachusetts. This time, it took just a few days to get proper licensing to make their dream a reality.
Companies that are manufacturing and distributing food want to ensure that their labels are not only eye-catching, but accurately describe the contents. Labels for natural foods can be created on a Primera LX900 color label printer, which will ensure customized and colorful designs.
Making labels is an important piece of the food business, as companies do not want to face federal fines for false or incorrect advertising.