Primary and secondary labels are essential elements to any product, yet opposites when it comes to their purpose. Primary labels are normally used for marketing, branding and enticing consumers while secondary labels are often reserved for function and explaining nutritional or safety information.
Therefore, secondary labels are often relegated to just black ink on a white background, as these often contain necessary product information stored in barcodes and SKUs. But, by investing in an Epson Colorworks C3400 label printer, companies can add some color to these labels without sacrificing functionality.
Monochrome printing can often create unnecessary obstacles that can be costly for businesses to overcome. For example, this type of product labeling can create misidentification issues, operational or delivery errors and even increase handling times. All of which, over time, can have an adverse effect on a company's bottom line.
But, by adding color to secondary labels, companies can eliminate these issues and become much more efficient. Through creating secondary labels with color, businesses can create brand recognition on the often-forgotten back label, they can put a visual ID on the item, they can take advantage of targeted or regional marketing methods and even use private labeling details to help the business stand out from competitors.
Furthermore, with color labeling, businesses can add graphics on their secondary labels. This feature can be great for exterior light manufacturers or DIY retailers that may need to supply a product photo. For example, game manufacturers might place a picture of the game's logo or brand on the secondary label. Making storing and shipping much more efficient and easier for warehouse employees.