Your company may have a long pedigree with lots of different products and acclaimed sales to point to. Or, maybe you are just entering the market, when a celebrity endorsement comes your way. It doesn’t have to be a face that appears on every label: whatever the image you need, you should know that you have the ability to render it with clarity and the precision it requires.
Color label printer users can solve this problem easily for food labels of all kinds. Some of the most recognizable brands incorporate images of their owners or some other famous figure right on the package, from Paul Prudhomme’s sauces and seasonings to the ubiquitous line of dressings, juices and other products with the likeness of the late actor Paul Newman.
But once again, in an age where consumer enlightenment is mere clicks away, you need to be a little more careful about the ways these celebrity images interact with your graphics. Too cheesy of a look might result in turning the customer away, and, as a Chicago-Sun Times article reports, the image of a well-known person, like a football player, might make the audience member think more about other junk food products they’ve endorsed than whatever association you’re trying to create.
Junk food or no, this can be a tall order for the company that isn’t properly equipped. To ensure top performance, invest in a quality custom label maker sooner than later and realize the full vision you have in mind for your food labels.
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