When you add a new spin on a product, your food labels can point out the change in a straightforward manner, or they can make reference to this in another way. This can include a flavor name or other cute identifier that distinguishes it from a company’s standard product line.
Let’s look at a pretty obvious example of this: the recent addition of peanut butter to the established commercial institution of the pop tart. The design of its new “Gone Nutty” line displays this brand name over the particular peanut-butter inspired flavor that it includes.
Depending on the wording you use for these alterations to the brand, you can very clearly help people understand what the difference is and what makes THIS particular addition so noteworthy.
However, as a Wall Street Journal article by Dennis Berman noted, the terms that you couch the new title in can have an important impact on the overall package. Calling something an innovation can be a double-edged sword, especially if it’s overused to the point of meaninglessness.
As the article notes, Red Robin recently used the word “21 times to describe, variously, pepper hamburger buns, beer-can cocktails and beer milkshakes.”
That isn’t to say that you can never label a certain item as an innovation, but you need to consider how this and other similar words are placed, as they can color your entire marketing campaign, for better or worse. And speaking of color, with a color label printer and the related accessories you can attach, you can ensure that there’s a clear link between the new ingredient and the intention behind it.
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