As reported by this blog, festivals and contests are great ways for small businesses to attract new customers and connect with its current base. This past week, such an event took place in Denver, Colorado at the Great American Beer Festival.
According to NPR, roughly 580 breweries brought in 36,000 gallons of beer. In addition, 49,000 attendees walked onto the convention floor, making it astronomically hard for small microbrewers to stand out in such a massive crowd of enthusiasts and business owners.
Furthermore, medals were awarded in 84 different categories, accolades which could help improve the effectiveness and impact of custom designed beer labels.
But, while the event was organized by region (aisles for Pacific Northwest, New England, Mountain, etc) the 5280 Denver Magazine speculated on ways that the festival could be better organized. As type of brew, ABV and alphabetically are normal ways to organize events, one suggestion gave particular priority to toward marketing efforts.
“At GABF, I’ll sometimes swing by a table just because the brewery has a humorous name or a super creative logo,” the magazine article stated. “So break them up like that: Abstract labels go here, text-focused labels are over here and ones with people on them go in a different area.”
While the magazine’s suggestion may place even more importance on custom labels, the fact that thousands of individuals and hundreds of brewers flooded the trade show floors already puts the onus on owners to have an eye-catching and appealing beer label.
In order to ensure that a product is recognized not only at conference events but also on store shelves, business owners should invest in a Primera LX900 color label printer that can create high-quality labels that will cause consumers to think twice about their purchase decisions.