The drive to connect your product to something that's going on in the culture at the moment could be a well-intentioned but doomed endeavor if handled incorrectly by your company. And such a delicate balance could be easily messed up if you aren't careful.
Such a situation could occur not only with commonly seen food staples, but other rarer delicacies, as multiple British sources have pointed out. The Guardian recently went as far as to proclaim the possibility of an upcoming shortage in such beloved nonessentials as chocolate, soft cheese, and Sriracha sauce.
It hardly seems like it would be a major disaster if the supply of these products dried up, but a color label printer can be used to help explain any differences in a product or its availability that might be noticed.
Taking the time to make labels that draw attention to a certain aspect of a product that makes it more valuable in the current climate, whether it is through graphics or text, can help brands connect with consumers.
In the case of Sriracha sauce, the Guardian's caution has to do with the legal action taken against a factory that produces the popular collegiate condiment, forcing it to remain inactive due to some health effects that have impacted nearby residents, causing watery eyes and irritation. The action even prompted that factory to retaliate on its own terms, with a banner declaring that it "doesn't make tear gas."
Regardless, if your factory is facing a temporary hiatus, speedy creation of food labels emphasizing the limited supply might help you keep the public interested and avoid a dip in sales, despite the dip in production.
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