When it comes to candy labels, the descriptors a company uses need to be accurate as well as appropriate for the product advertised. Certain “junk food” items are more attractive with different labels, whether they concern official certifications or simply powerful language that can shape buying decisions. Which ones are best for what you sell?
An article on the blog of the Candy Industry website by Crystal Lindell looked at the effects of specific words that make consumers take notice of products. Citing information from a Nielsen study, Lindell notes that some of the best adjectives used to promote chocolate sales, for example, are the ones that seem more appropriate to the item itself, like “heart-healthy” rather than “gluten-free.”
This extends to assuring purchasers that undesirable elements like high fructose corn syrup and GMOs will not be present in the product. When it comes to potato chips, the “low sodium” labels were more effective at raising sales than some other terms.
The Nielsen study also found that labels and nutrition facts are more important to shoppers, where the number of people who use the ingredients list and nutritional facts have grown by more than 10 percent each between 2006 and 2013.
“One key area where retailers can easily help consumers meet their health and wellness goals is in labels,” the Nielsen blog reads. “Today’s consumers are confused by inconsistent and often unclear labels on products.” Nielsen also said that “improved label clarity should lead to better in-store nutrition decisions.”
Using a color label printer, a business can address both the issues that customers are likely to have and the most important descriptors for their industry. In addition to being informative, these labels are a proven tool for boosting sales and keeping companies relevant.
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