The FDA has targeted companies before for falsely advertising products as nutritional supplements or health food, and it recently issued such a statement aimed at Dewmar International BMC.
In a Warning Letter, the Agency takes this company to task regarding a line of beverages called Lean Slow Motion…Potion, because they are labeled as both a dietary supplement and a “conventional food item.” According to the source, the packaging contradicts itself.
“Your use of the term “dietary supplement” below the Nutrition Facts panel on your product labels does not make your products dietary supplements, because your Lean Slow Motion…Potion products are represented for use as conventional foods,” the FDA writes.
It’s not just the packaging that contributes to this misrepresentation, although the FDA notes that this is a part of it. Among its list of points arguing against the Lean Slow Motion drinks as supplements are, interestingly enough, internet descriptions, including marketing that compares the flavoring of the drinks to candy, and also a statement from the president of the company that refers to the product as a beverage and (not, presumably, supplements).
The website for the products also notes that they were developed by a “licensed Registered Pharmacist,” perhaps further blurring the line between health product and soft drink.
A color label printer and the packaging solutions it will allow you can be one way to try and fight against false misconceptions your company could potentially create by mistake. By choosing these labels carefully, you can maximize their effect and ensure that your company gets the right kind of exposure and classification.
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