Some food labels may be unclear to the consumer, in terms of where the name of the specific product comes from. In some situations, specifically for older food items, the name of a place and a brand evolves into a more general category, to the point where many people aren’t even aware.
But that’s not a good thing, at least according to producers in the European Union. According to NPR, the EU is attempting to tighten the limits of labeling products in the United States with European names. This especially pertains to some of the most popular consumer cheeses, like Muenster and Parmesan.
The source spoke to a Wisconsin-based cheesemaker named Steve Settler on the business problems that may arise when companies suddenly have to rename their entire product line. This doesn’t just involve a change of labels, but perhaps a shift to the entire market and the companies that operate in it.
“People have spent a great deal of money on labeling, building traditions, building a name on a product,” he said. “And then not being able to use that name would be kind of horrific.”
Another source, the Wisconsin State Journal, notes that representatives from some American companies are set to meet with federal officials to discuss the possible changes. The executive director of the Wisconsin Cheese Makers Association was even quoted as saying that the EU is “trying to take our nouns from us.”
If legal standards should suddenly change this sharply for your company, then a Primera LX9000 color label printer could allow you to make the necessary adjustments as painless as possible.
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