Although adults have the right to choose what they want to eat, the food labels that your product uses might need to communicate special concerns to those with diabetes and other conditions. Imagine a label that informs concerned shoppers of the risk factors they might want to consider, much like the warnings that appear on alcohol and cigarette packages.
This doesn’t mean that every person with this kind of condition will be completely dissuaded from your product, as in the case of a willful junk food eater named Dan Janssen. In an interview with Vice magazine (that contains some explicit language) Janssen describes how he has eaten nothing but cheese pizza for 25 years and still maintains a relatively healthy physique.
The keyword is “relatively,” because, “as Jannsen openly admits, his diet has unquestionably led to him developing diabetes and even having blackouts. Despite all this, he takes pride in his very singular taste that limits the kinds of restaurants he goes to and frozen food he eats.
“I don’t want to become a foodie or one of those people that has a fetish around food—other than pizza—because I think that’s a dumb by-product of our narcissist society,” he said. “I like processed food. I like preservatives and pizza.”
These remarks might take on a greater significance if, as Esquire magazine recently suggested, pizza quality is actually improving.
Making color labels can help clarify the things that any consumer may expect from your products, including those individuals with different health conditions and risks. That might not turn away people like Dan, but you can use it as a launching point for more transparency and a greater customer experience.
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