According to a report recently released by the International Food Information Council, nearly three quarters of consumers prefer the current approach to food labels, despite recent changes. This information could be a factor when spacing and applying your product's labels.
In the 2014 edition of its "Consumer Perceptions of Food Technology Survey," the organization examined some of the dominant opinions among consumers when it comes to food-based decisions. It found that 67 percent of consumers feel "confident" about the "the safety of the U.S. food supply."
Moreover, 74 percent of Americans think that the food labels currently used on products are sufficient, even though more than 60 percent think "foods produced through biotechnology" should be labeled.
A press release on the survey features comments from the president of the IFIC, David Schmidt, who said that the findings show an incremental but significant change in opinion. Some consumers actually prefer food that has been altered, and seek out foods that are more healthful because of the biotechnological advances that have been made.
"Years of legislation, ballot measures, and mischaracterization of food biotechnology have not affected overall support of FDA's biotech labeling policy," he said. "However, they have likely played a role in the modest increase we're seeing in those who oppose it."
The release also notes that nearly 30 percent of consumers are "favorable toward plant biotechnology."
Correct use of industrial label printers makes it easier for companies to judge the effectiveness of their designs and decide whether they need to take a new direction to reach the consumer. If your business owns this equipment, you have the chance to evolve with changing opinions.