Oftentimes most product labels will have a story to tell about the brand or company that’s made the product. This tends to be especially true for wineries as most of them come from a lineage of owners and most of a bottle of wine’s appeal comes from its terroir – or where the grapes were grown and harvested.
One such case is that involving the 73-year old Oscar-winning director Francis Ford Coppola and his Napa Valley-based winery. Coppola’s winery has taken a few labels in its almost 40 year history, but it most recently switched from Rubicon Estate to Inglenook – one of the most historic names in the Napa Valley wine industry, according to the Washington Post.
Established in 1879 by Finnish immigrant Gustave Niebaum, Inglenook quickly became one of the premier wineries in Napa Valley. It remained under family ownership until the 1960s, when it was sold to corporate owners interested in cashing in on the brand name. In 1976 Coppola bought all the property associated with winery, except its name and classically designed custom labels. While the Inglenook name was degraded to mostly cheap jug wines, Coppola was finally able to procure the legendary label, rename his winery and reinvent the brand.
“When we purchased the house, I was filled by sadness that things like this are not preserved in our society. So step by step, I found myself seduced by the Inglenook story and the desire to reunite the property,” said the director in an interview with the source. “The hardest part was obtaining the original trademark and iconography. Now that we have that, we can make use of the classic labels. We want to use the heritage.”
If other wineries or food and beverage companies wish to use their unique story as a way to brand and differentiate itself from competitors, than they may want to use a color label printer that will produce the custom labels required for this type of branding initiative.