Urban agriculture is quickly becoming a burgeoning part of American culture as politicians and producers continue to find ways to improve food manufacturing while also helping the environment. This is especially true in Wisconsin, where a local high school began its own urban agriculture program, reports the Milwaukee Journal-Sentinel. Furthermore, this movement has also introduced the new term called “clean eating,” which is similar to organic food but with more emphasis on being local grown, according to the Post Crescent, another Wisconsin paper.
Clean eating is about eating locally-grown food and keeping the money invested in the community. By doing so, consumers will also eat food that is seasonally ripe and, therefore, at its peak flavor and nutritional value.
Although organic companies may create a smaller carbon footprint, clean eating is, essentially, another level of that trend. When attempting to keep a clean diet, consumers will often ask how far the product had to travel from garden to market. In doing so, they can ensure they are purchasing products that are produced as locally as possible.
Keeping it local
But, this movement also places an onus on the shoulders of the producers, as it can require some additional marketing beyond just using the terms “organic” or “natural.” The branding and food label must also include an emphasis on region and locality.
“Eating and buying local has been a growing movement these past few years, I think, because of the struggling economy,” JC Paustian, owner of Just Act Natural, a green living store in the area, told the Post-Crescent. “People are starting to understand that local dollars need to stay in the local community.”
Regardless of whether a company is organic or promoting the locality of its products, it should always represent itself with high-quality, custom labels. By investing in a Primera LX900 color label printer, these businesses can ensure that their products pop off the shelves of local stores.