While industrial label printers can produce rolls upon rolls of color labels for many types of packaging, there’s something to be said for tailored custom solutions made with a specific container in mind.
Thinking of these limitations in advance can make manufacturing and distributing new products easier, and Packaging World recently reported on the effectiveness of shrink-wrapped labeling when it comes to a new line of spherical bottled water called AquaBall.
The company making these bottles, True Drinks Inc., uses designs that feature prominent Disney-owned characters, including Marvel superheroes, Disney Princesses, and some of the monsters from the recent film Monster’s University.
To get the quality needed for such recognizable images, the company partnered with a packaging firm. But True Drink’s marketing director, Robert Van Boerum, described how the unique shape of this product is meant to help appeal to its demographic of children.
“The globe shape of the bottle indicates to kids that it’s a drink especially for them,” he said. “The bigger and round shape makes it easy for kids to grab and hold. And unlike juice boxes, the lid is re-sealable.”
However, this shrink sleeve approach that the company is using is just one example of how labels can match function and form. An article in Plastics Today looked at the way one industry organization has attempted to counter pollution evident in plastic bottles that use this kind of labeling. Apparently, shrink labels make up for “approximately 5% of the total weight of a bale of [the material] PET.”
Companies should make sure they have all the necessary tools ready to merge the shape of their product with its custom printed labels.
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