This blog has written before several times about companies that try to take a bold and simple approach to their product labels. Sometimes this means removing a label from the product altogether, but one designer, Mehmet Gozetlik, has envisioned some new labels for well-known products that get down to basics without leaving the packaging completely “naked.”
As Creative Bloq recently showed, Gozetlik has discarded what the source calls “busy branding” in favor of a style that uses just the product’s name and colors on the package. In some cases, the result even seems to go against the brand.
For instance, Gozetlik’s version of a Red Bull can has no red on it: the product name is in white and the can is colored blue, as are the bulls that feature in its logo. While this makes a bold statement, it also contradicts the name somewhat.
Some of the other products are more straightforward, though. Mr. Muscle cleaner, for example, goes from a full green label with logo and lots of descriptor text to just a few words, printed against the clear plastic spray bottle. This also allows consumers to see what’s in the bottle and how much product is left.
Although this was an unofficial project, some industries may indeed need to get used to the idea of packaging that is literally transparent. General Mills is notably investing in cereals and granola packages that sit in see-through packages, in order to better drive home the idea that their food is “simple” to consumers.
All the same, this doesn’t mean that companies will need to throw away their food labels completely. A professional label printer will help businesses make labels they can apply directly to otherwise transparent boxes and bags.
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