Does your business have a great unconventional idea for marketing that might seem ill-fitting for the size of a particular product? Industrial label printers can be both fast and adjustable so that you can feature high-quality rendering of text-heavy designs.
There’s probably no better example of this than what Chipotle recently decided to do with its packaging. Vanity Fair reported on how the input of author Jonathan Safran Foer led to the burrito chain’s CEO deciding to put the full text of essays and short stories by well-known writers on the chain’s paper bags and soda cups.
According to the source, the author was led to the idea by contemplating the blank space on the chain’s cups during a visit to the restaurant, and thought it might be a way for the chain to avoid putting unnecessary advertising there instead.
Some of the contributing writers include Safran Foer himself, as well as Toni Morrison and Malcolm Gladwell. In the Vanity Fair article, animated gifs show the designs from all sides, and how the text fits in with the other images and illustrations on the package, along with the slogan “Cultivating Thought.”
In a piece for Fast Company, Chipotle’s CMO Mark Crumpacker said that the limitations actually helped to suggest the content they included on Safran Foer’s recommendation.
“They’re going to be limited enough by the format such that we didn’t need to further limit them by the subject matter. And so they came up with some strikingly different things,” he said.
Companies should have faith in their marketing and production teams to make something that can grab this kind of attention. Similarly, adhesive labels can be spaces for large amounts of content that makes a definitive statement.
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