More clearly than anything else, Food labels can show us how much times have changed. These days butter gets a pretty bad rap as the fight against obesity rages on. However, that wasn’t always the case, and part of the reason that some may have a problem kicking this creamy spread could be the powerful pull of nostalgia.
This was something that Jane Touzalian recently discussed in a piece written for the Washington Post. Touzalian’s take on butter will most likely seem familiar to may readers: she writes of the way that butter made her feel and what that means when she recalls it today.
“The taste of the stuff proved irresistible,” she says. “I loved its every texture: shatteringly hard, unctuously creamy, blisteringly liquid. There was almost no food that butter could not improve.”
It’s unfortunate that we don’t live in the same kind of innocence before, and that saturated fats and concern over sugar have made the simple enjoyment of such things a lot more difficult. But there are other factors to be considered in modern commerce that can help make consumers and store owners feel more at ease.
For example, there’s the story of a pair of butter packages that were found to contain razors in New Jersey. This threat, which seems to be far more a product of the current environment than the old nostalgic one, can call for labels designed and applied to the product in ways that make its contents easier to check for safety.
Whatever steps your company takes to make its labels work, a color label printer can be a vital tool to keep consumers healthy and engaged.
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