When designing any hot sauce and barbecue sauce labels, it helps to know what the competition is up to. More specifically, staying aware of the most popular trends can help companies design their own unique labels that don't just feel like cliche. Though there are many different types of hot sauce, the consumer that's seen a lot of them will have a certain idea of what a label might look like.
Gear Patrol recently examined hot sauce label designs, pointing out the similarities between this industry and craft beermakers. Both segments can use strong, colorful images to make their products stand out.
Some hot sauce bottles also mimic the shape of beer bottles, too, but on a smaller scale, allowing companies to design in a similar way. One of the key differences can come in the general tone of the label, though.
Beer and winemakers tend to emphasize, history, quality, location and other similar aspects of their product. Judging from this article, many of the brands on display at the 2016 NYC Hot Sauce Expo preferred loud designs, large cartoonish faces and intense or spooky figures. In some cases, this goes along well with the color of the sauce inside the bottle, which is often a bright orange or red.
You can also play with these expectations or use them in a unique way. The Peppernutz brand, profiled in a recent article for the Rochester Democrat and Chronicle, uses some red on its labels but places it against a white background, which makes it stand out.
A private color label printer can give specialty food producers many choices when it's time to make new labels. The Primera LX900 Color Label Printer is a great option for short and long runs: read more about it in our U.S. store here or our Canadian store here.