Anyone who has been following tech news over the past few years has likely been unable to escape the buzz over 3D printing. In a recent development surrounding this technology, legendary candy titan Hershey has announced that it will be pioneering “3D Printed Edibles.” What does this mean for food marketing and the future of proper color candy labels for products?
In a press release from January on this announcement, the company declared its partnership with 3D Systems, a firm that specializes in this particular form of production. It quoted Hershey’s William Papa on what this new partnership could offer to the longtime candy makers.
“Whether it’s creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future,” Papa said.
Visitors to the recent South by Southwest festival got to see this application in the works firsthand, as the Wall Street Journal reported. There, 3D Systems demonstrated the use of its food printers by dispensing sugary constructions to passers by, offering a (literal) taste of things to come.
Interestingly enough, the source notes that the printer responsible for these creations, the ChefJet, is under $5,000, a relatively small price to pay for something that could be so revolutionary in production.
It might help manufacturers who use this kind of equipment later on to make sure that customers know the necessary information behind it, not just for transparency’s sake, but also to help increase marketing presence and capitalize on the new change.
To this end, a Primera LX900 color printer might be the answer to equally colorful new offerings.
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