A food manufacturer can use a state-of-the-art color label printer to add photo images to their food and beverage labels. The company will want to be accurate while still making the product look appetizing, and that can be more difficult than it seems. Making strong choices at the early stage may be easier if you have your printer in-house and ready to run when you are.
Remember some of the following tips when you start to design and print food labels. Making the right choices can draw customers in while also letting your label stand out as something unique on the market:
- Consider image size: How large you make the photographic part of the label can influence your audience. A study recently cited on FoodNavigator cited the way that the size of foods images can override the recommended serving size on the package. The authors said that packaging can be more explicit about whether the food shown represents an actual size.
- Focus on the ingredients: As a PsPrint blog article recommends, focusing on the main ingredients of the food instead of the final product could give buyers a mouth-watering look at what goes into their favorite items.
- Use a transparent case instead of an image: Does the photo need to be there at all? Alternately, manufacturers can design the package so it contains a plastic, see-through section that shows off the food inside. In this case, the product itself acts as the photo, and consumers will know exactly what they’re seeing. Some brands, like the New Zealand-based Pams mentioned in this Creative Bloq article, combine a “food window” with creative designs surrounding it.
With the Primera LX900 printer, companies can add new visual elements easily while still retaining important information. United States customers can read more about this printer here, and Canadian customers can use this link instead.