If you’ve relied on the same candy labels each Easter in the past, this year might be the one to change things up. According to Nielsen Data cited by CNBC, the days leading up to Easter represent a larger possible revenue than those for Valentine’s Day and Halloween, the other two biggest holidays for candy consumption. Easter of 2015 resulted in $823 million in candy sales, which the source also described as 146 million pounds of sugary treats.
Given all of that attention, candy producers can take this time to change their product packaging to stand out more. Here are three ideas for new marketing techniques based on different Easter trends:
- Emphasize the filling: The National Confectioner’s Association surveyed 1,630 people last year and found that 52 percent of respondents prefer their chocolate eggs to have a sweet filling. Examples include “chocolate ganache, peanut butter or caramel.”
- Go vegan: Egg and dairy-free candies can help a company tap into a new customer base. PETA released a list of several diverse Easter-themed products that are also appropriate for vegans. One brand, from Moo Free Dairy Free chocolates, features a series of vivid but discrete graphics at the bottom to inform the consumer.
- Use descriptive names: Some candy companies aren’t using the word “Easter” in their egg-shaped products at all, but instead identifying them simply as “chocolate eggs.” Packages like the Cadbury Egg Hunt Pack offer customers a chance to see the product inside, which is individually wrapped in foil bearing the company name.
Companies that purchase a Primera LX900 color label printer have the freedom to work on their food and beverage labels in-house. The results will be colorful and printed quickly with as many as 800 labels per roll.
Leave a Reply