December 2012

Army adopts stop-light food labeling system in cafeterias


The United States Army is responsible for a number of things. This not only includes protecting the country, but also caring for and feeding the soldiers that make up the organization. As such, the army has decided that it needs to revamp its cafeteria and nutritional efforts by creating the "Soldier Fueling Initiative," a project that uses custom labels to inform soldiers which food choices are the healthiest and which ones are not.

"We can and should offer soldier athletes better food choices, starting with our dining facilities," Lieutenant Colonel Sonya Cable, chief of the human dimensions division at the Military Training Center of Excellence, said in a press release. "It was tough to find ingredients in food products from vendors that tasted good and looked good. But within the last several years, the food service industry has responded to a growing demand from healthier, tastier food choices."

The army created a program called "Go For Green," which is part of its Soldier Fueling Initiative, specializing in providing healthier food options. The Go For Green program follows the stoplight method that this blog has reported on where food considered not nutritious has a red label while very nutritious meals receive a green label.

As the army continues to offer better food options for those defending the United States, other organizations that sell their own private-label foods or offer options for consumers may want to take up the same methods. By investing in a Primera LX900 color label printer, companies can create the custom labels needed to help individuals make better dietary choices.

Using custom labels to enhance the customer experience


This blog has recently discussed how important it can be for companies to create a unique customer experience, one that gives consumers a reason to come back to the store besides providing a quality product. This can be done a number of ways from providing excellent customer service to creating a visual experience though custom labels and even merchandising.

In fact, according to Super Market News, a national grocery chain was able to use custom labels and large format printing to enhance its in-store experience.

Through a series of surveys, ShopRite found that its customers prefer to have farm fresh produce available in the stores. So, as a way to provide this incentive, the grocery chain created massive barn displays to house its fruit in, creating the effect of being at a farmer's market and promoting the freshness of the product.

"The farmstand merchandising was new last year and so popular with customers that we brought it back again this year," Santina Stankevich, spokeswoman for ShopRite, told the source. "It's a great way to draw attention to and highlight local produce."

For companies that want to offer a unique customer experience but may not have the resources to create large displays much like ShopRite's, investing in a Primera LX900 color label printer can allow them to make custom labels for in-house products and other features.

By offering merchandise that isn't available anywhere else – such as a private label product or by giving consumers the option of making their own labels – a business can stand out from its competitors. It's creating these differentiating factors that often separate a good business from a great one, as consumers tend to search for the brands that provide more than just a good product.