It’s this brand that forms an identity and is, oftentimes, what consumers will use as their deciding factor when choosing one product over another.
Archives for October 2012
When designing vitamin labels, consider compliance
Creating colorful and eye-catching custom labels for the vitamin market is easier when manufacturers use a Primera color label printer. However, a number of factors must be considered when printing these labels, not the least of which concerns label compliance.
Private labeled chocolates on the rise
While the company’s peanut butter private labels may not be in the best shape, it’s house brand chocolates have yet to accrue any need for a recall.
Organic marketing: How one winery makes it happen in North Carolina
As reported by this blog, organic agriculture – especially among wineries – is becoming increasingly popular and a very successful marketing tool.
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