OptiMediaLabs https://news.optimedialabs.com Latest Label Industry News Mon, 17 Aug 2015 17:25:14 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Do rosé wines require different labels?https://news.optimedialabs.com/do-rose-wines-require-different-labels/ https://news.optimedialabs.com/do-rose-wines-require-different-labels/#comments Mon, 17 Aug 2015 17:25:14 +0000 https://news.optimedialabs.com/do-rose-wines-require-different-labels/ According to one writer, Rosé depends a lot on visual appeal.

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Rosé wine seems to depend more upon visual appeal than other types.

Rosé wine is as distinct as the other wine classifications and may require labels with specific elements emphasizing its traits. The color and style of a vintage can influence the wine labels you use, through the colors and placement of important information. In recent years, rosé has become popular, so much so that one rosé producer expects the United States to run out of this type of wine soon, echoing a similar shortage in 2014.

What do consumers care about when it comes to rosé? In an article for the Wall Street Journal, Lettie Teague says that the color of a rosé seems to have more importance for drinkers than with whites or reds. This preference for color may lead to an interest in other wines that fall outside of the usual spectrum, including orange.

"Sometimes wine drinkers, including seasoned professionals, overlook the visual aspect of a wine because they are considering other components, such as taste and aroma," Teague writes. She argues that the look of a wine can influence how much enjoyment a person gets out of drinking it. "Not surprisingly, one's preference for a specific wine taste or style can heighten one's appreciation of a particular color," she says.

Knowing that purchasers can judge a wine from the visual appeal, producers shoul​d tailor their label​ making strategy to accentuate the wine's strengths. The Primera LX900 is a versatile printer that allows users to incorporate different types of colors, images and text into a single label for the optimal visual effect and consumer benefit. Keeping it in-house also give businesses better control over label production.

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Can you get the same color on boxes and beverages?https://news.optimedialabs.com/can-you-get-the-same-color-on-boxes-and-beverages/ https://news.optimedialabs.com/can-you-get-the-same-color-on-boxes-and-beverages/#comments Fri, 14 Aug 2015 17:26:07 +0000 https://news.optimedialabs.com/can-you-get-the-same-color-on-boxes-and-beverages/ A popular cereal and limited-run beer will share a familiar logo and style.

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Keeping the same imagery on multiple packages may require a versatile color label printer.

As this blog has stated many times, a color label printer can help create food and beverage labels when businesses have to add a new product but keep the same imagery as the old one. Whether this is part of a combined effort with another brand or simply an expansion of the original one, companies owe it to themselves and their customer base to find the best quality printer for their needs. That includes not just a printer that will render the images correctly, but one that can do so on a large scale as needed.

When one of the brands or products involved in a "crossover" rebranding project seems to clash with the other, labels might have to be especially calibrated to explain exactly what the new item is to consumers so they don't get confused. A recent example of this is a beer based off of the familiar Wheaties cereal that is set for a limited local distribution beginning later this month.

According to NPR, the resulting beer will be called HefeWheaties after the hefeweizen style it is made in. A photo included with the source shows that the can will specifically emulate some of the most famous elements of the Wheaties box, including the stark orange background and slanted white logo.

For a similar kind of marketing initiative, the Afinia L801 Color Label Printer makes a solid choice for producers based on multiple statistics. Its ink system consists of five tanks, one each for of the CMYK inks, and it also comes packaged with the software needed to design custom labels, both for display on the product and the bar code.

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