3 products that benefit from water-resistant labels
Because high quality color label stock works for many different products, the same features in a single type of label offer benefits for all sorts of companies. Take water-resistant labels as an example: these can be sized to match the packaging of products that don't seem to have that much in common other than exposure to liquid or moisture.
It's better to be safe than sorry, and for labels, water-resistance may make a huge difference in terms of the durability of an item after it is exposed to the elements. Drawing from different examples in our store, here are four types of labels that can stand to get wet, and why that is helpful:
- Candy labels: Sticky fingers and melting chocolate are less of a problem when the product is covered with a durable label. The colors will still be vivid and the writing easy to see.
- Coffee and tea labels: Beverage packages are frequently exposed to liquid. Coffee and tea bags in particular are often left out while water is brewed, so water-resistance could keep the packages ready in case any of it splashes out.
- Lip balm: Biaxially Oriented Polypropylene (BOPP), which protects against oil and water, can be applied to lip balm. Since lip balm tubes are small, a little bit of water could spread over one entire container. Fortunately, strong labels will keep the logo and product information protected.
Polypropylene labels are resistant to more than just liquids: they also stand up to scratches, grease and punctures, and are compatible with the Primera LX900 color label printer. This equipment gives businesses all the advantages of durable labels that will stay in good condition throughout a product's shelf life, as well as a variety of colors to choose from for a strong design.
Coffee labels can fit on product-specific packaging
The Primera LX900 Color Label Printer lets companies adapt labels to packaging that is uniquely suited to their products. While many product labels are meant for application on containers made from hard materials, like boxes or wine bottles, coffee often comes in a soft bag, and the shape can change depending on the weight and amount of coffee inside. Coffee labels look good on the outside of these bags and are flexible enough to move with the material.
Coffee makers can choose labels that work with flexible bags in a few different ways. Smooth, contrasting colors help draw attention away from wrinkles and creases in the bag and toward the content of the labels themselves.
Detroit Bold Coffee, a local Michigan-based brand recently profiled by Click On Detroit makes use of this technique by presenting the brand name in a simple, strong color on the front of the bag. Because the red, blue, purple and black labels are so visually arresting, they look like a natural fit even though the coffee bag shape bulges unevenly in certain places.
Bag shape also impacts the labels coffee makers can use when the packaging serves an extra function. A 2013 article from Packaging World profiled Nature's Coffee Kettle, a company that produces coffee that can be brewed inside the bag, thanks to a special spout attached to it. The label still features a wealth of color and detail, even though a section of the flexible pouch is devoted to the plastic spout and cap.
The Primera LX900 lets companies quickly make colorful labels that fit their coffee and tea products. This printer is easy to set up and start using, and can immediately improve label production rates with its quick speeds.