The various flavors and complexity in some specialty condiments make them attractive to experts who want to pick apart the ingredients. To play to this audience, food companies can create hot sauce and barbecue labels that are easy to read and full of color and detail. For a smaller or independent company, proudly proclaiming the ingredients is one way to stand out from the competition.
An article in One Green Planet recently looked at some of the particulars of making hot sauce from scratch, both when it comes to choosing specific ingredients and preparing them. The variety of options sauce makers have at their disposal includes not just the kinds of peppers they select, but also additives like sesame oil or vinegar. Another concern is whether to cook the sauce, since the source says "raw sauce" can be particularly potent and hot.
Reconsidering the way customers might approach hot sauce could also impact marketing strategy. The New York Post spoke to Tyler McKusick, who works at a hot sauce store called Heatonist in New York City. There, he encourages customers to sample hot sauces for sale and appreciate the way they taste, just other connoisseurs appreciate specialty foods like wine or cheese.
"We're not here just to inflict pain on people," McKusick said. "We want people to really appreciate the flavors, and find the right hot sauce for the food just the way you find the right wine."
Smaller companies that want to create high quality hot sauce labels should consider the VIPColor VP485 Color Label Printer. While it works for short and long-run label orders, the VP485 is affordable and easy to set up, allowing businesses with limited space and resources the chance to give their sauce bottles the best packaging possible.