Emphasizing the right words on wine labels
Of all food and beverage labels, wine labels can be subject to intense scrutiny when shoppers consider a purchase. There are also industry terms that can group a certain vintage into a particular category. What's more, the language often has different meanings depending on the vintage and type of wine being presented.
A recent Business Insider piece quotes Jörn Kleinhans of The Sommelier Company on some of the terms that single out the highest quality of wines within specific families. These include "Cru Bourgeois" or "Gran Vin" for Bordeaux, which indicates the quality of wine as well as the kind of berries, respectively.
Some of the language used to describe wines, particularly those associated with flavors, can be challenging even to experienced connoisseurs. In addition to the names Kleinhaus cites, descriptors like "barnyard" and "brambly" can confuse potential consumers if they aren't explained properly in promotional materials. More technical terms include words like "umami," which refers to the fifth savory taste and can be difficult for the less experienced wine drinkers to describe.
Kleinhaus told Business Insider that the sheer number of words on a wine label can be off-putting on their own, regardless of what they represent.
"Many wine consumers in the US are still challenged by the abundance of language on a wine label," he said. "It's difficult enough with an English label, but adding the other languages and countries, it becomes very difficult."
Produce high-quality wine labels in-house with a color label printer from Primera. Well-designed and printed labels can place important language in a prominent area for consumers to read and help influence their purchase.
Study: Beer label stock makes a difference for consumers
Are beer companies the only ones that care about the stock their product labels are printed on? A study from Avery Dennison suggests otherwise. In a study conducted at Clemson University, 193 participants had their eye movements measured as they glanced at six different types of craft beer labels. The results show the amount of time in seconds that survey subjects spent looking at each kind of label, which could lead producers to focus on a certain type during production.
In terms of "total fixation duration," (TFD) clear film label performed the strongest, with an aggregated total time of 1.76 seconds. Matte film label stocks also did well with a TFD of 1.43 seconds. However, glossy film accounted for a higher number of "scans" from participants. In addition, more than 60 percent of subjects identified metalized film as the most eye-catching.
While the content of a label may seem to be the most important factor for consumers, this information shows that stock type makes a difference as well. With in-house color label printers, companies can create custom beer labels that suit their brand, combined with the type of bottle they use to attract the greatest viewer attention. The Primera LX400 and LX900 printers are both models that can accommodate labels of varying widths while meeting the demands of busy company schedules.
Matching food and beverage labels to company specifications will ensure that consumers get the right message when they enter a store and see the product on the shelf. Those few extra seconds customers spend looking at your products could make a major difference in how they are perceived.