‘Wild’ Ale: When style meets label
This blog has spoken several times about matching the styles and imagery of wine labels with the type of vintage, using examples such as Red and Rose. Even consumers that aren't aficionados often know that these are special types with their own signifiers.
However, there are other categories to consider when it comes to beer, including some that might not be as familiar to most of the public and require some explanation. In this case, a beer label could include text to get the point across, or a design that does the same thing, or both, if the brewery has a color label printer in-house that can adapt to their purpose.
Beer Advocate.com describes American Wild Ale as a specific style that includes "wild" yeast cultures and can produce a "funky" taste. While the source acknowledges that it likely isn't for all tastes, this style could match the current interest in "organic" food and drinks if packaged correctly.
Cincinnati source WCPO Insider recently spoke to Bret Kollman Baker of Urban Artifact about what went into the creation of its latest Wild Dark Ale released this week, expressing satisfaction over the results.
"We used a hefty amount of oats, a heavy hand of roasted malt and then some English base malt as well to give it a really nice, full, silky body and then hit it with some Belgian and wild yeasts," he said. "We also played with the pitch rates and the fermentation temperatures to push the flavor profile."
It's vital to get food and beverage labels right no matter what you're producing, and a color label printer will aid in that process by helping you meet government standards while standing out from the crowd.
Do rosé wines require different labels?
Rosé wine is as distinct as the other wine classifications and may require labels with specific elements emphasizing its traits. The color and style of a vintage can influence the wine labels you use, through the colors and placement of important information. In recent years, rosé has become popular, so much so that one rosé producer expects the United States to run out of this type of wine soon, echoing a similar shortage in 2014.
What do consumers care about when it comes to rosé? In an article for the Wall Street Journal, Lettie Teague says that the color of a rosé seems to have more importance for drinkers than with whites or reds. This preference for color may lead to an interest in other wines that fall outside of the usual spectrum, including orange.
"Sometimes wine drinkers, including seasoned professionals, overlook the visual aspect of a wine because they are considering other components, such as taste and aroma," Teague writes. She argues that the look of a wine can influence how much enjoyment a person gets out of drinking it. "Not surprisingly, one's preference for a specific wine taste or style can heighten one's appreciation of a particular color," she says.
Knowing that purchasers can judge a wine from the visual appeal, producers should tailor their label making strategy to accentuate the wine's strengths. The Primera LX900 is a versatile printer that allows users to incorporate different types of colors, images and text into a single label for the optimal visual effect and consumer benefit. Keeping it in-house also give businesses better control over label production.