3 questions to ask for promotional water bottle marketing
As our website describes, bottled water labels are great at dressing up a normally basic-looking item so it feels more festive and appropriate. A classic color label printer, like the Primera LX900, will let organizations make brand-specific items that are ready to be distributed at special events. While a bottle of water could be welcome in many different situations, there are some cases where they could stand out more than others and have a particular impact.
Here are some factors to consider when deciding if branding water bottles will help your company reach more possible customers and distinguish itself. Ask these questions when planning a possible marketing push and you may decide more easily on a campaign strategy. This list assumes you aren't primarily a bottled water company and are using these items for one specific event:
- What's the message?: Are you trying to get people to recognize the brand name or is the slogan more important? Custom-designed labels could say any message and make it distinctive, so businesses should figure out which is the most appropriate for a given event.
- What's the occasion?: Is this a party or just a special appearance of some sort? Free handouts of any kind can add to a celebration. In an article for The Business Journals last year, Marc Prosser recommended handing out samples of some kind at a store's "grand opening" for increased awareness.
- What's the temperature?: Will you be dispensing these bottles inside or outside? Will it be summer or deep winter? The environment could be an obvious impact on how willing customers will be to have a drink.
Read more about the uses of water bottle labels on our website and begin planning your strategy for a special promotional appearance today.
How could new cereal labels win over customers?
Changing consumer tastes are affecting the breakfast cereal industry. Corporate giant Kellogg is synonymous with many of the longest-lived staples of the sugary cereal aisle at the grocery store, but a Bloomberg Business article from last month suggests that it's no longer dominating this market. Sales were down by 8 percent in the end of 2014, capping a months-long downward slide of revenue.
According to the source, Kellogg's products simply aren't meeting the needs of consumers anymore: those who want a quick meal can find something more portable, like yogurt or fruit, and those who prefer to sit down can cook healthier options like oatmeal. What can manufacturers of cereal and other similar products do to avoid losing sales?
Based on this information, it may be possible for breakfast cereal companies to print labels that emphasize the more healthful aspects of their products using clear, vivid graphics. If there's a large amount of a particularly healthful ingredient, images or text could be included on the food labels themselves.
Another tactic could be to compare the product to another one that's doing well in the same market. BBC News reported last year that sales of Chobani Greek yogurt have been on the rise, increasing to nearly $1 billion a year, in comparison to cereal.
Greek yogurt has a general reputation for being healthier than cold cereal, so companies could take a cue from its success to subtly change their product labels to suggest similar selling points, such as "lightness" and portability. These things don't need to be cited directly to have an impact, as long as they are taken into consideration.
A color label printer gives producers the chance to decide what's best for their labels on a case-by-case basis and produce those labels to high quality industry standards, quickly and accurately. Text and images will both look great if producers choose a printer that is versatile enough to create different kinds of label designs.