Nutritional Supplements

Can protein powder labels seem both modern and organic?

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Product labels that have to convey multiple values at the same have the difficult task of balancing them so as not to confuse the consumer while giving them a clear understanding of the key selling points. Healthcare Packaging recently published a case study of Kura Nutrition, which addressed this issue on its latest line of protein powders by spreading different information over the entirety of its smoothie products.

As the source describes, the powders, which use New Zealand ingredients, are being marketed in a way that is intended to be informative and stylistically clean. While the font and colors stand out and grab attention, the back of the package contains additional information about the contents and company history. This will theoretically give customers details to support their decision to purchase but avoid overwhelming them with too much data at once.

Any protein powder package can address the potential health concerns that come with using it if it wants to assure customers of its value. Simon Endres, Creative Director of the company that helped design Kura's product line, told the source about the reasoning behind the tactic they took.

Starting with the package itself, Endres said "we saw the opportunity to tell different stories, guiding the customer through the product in a range of ways. From highlighting the products' New Zealand heritage to telling the story of the process and experience of Kura through photography, the main focal point is the Kura glass on the front of all packaging."

With color label printers, companies can make preferred designs come to life in various settings, using a versatile system that allows them to adapt for various markets. Easily applicable colored labels also apply to bags or boxes, and other containers, giving companies even more choice.

Produce high-quality label content for smaller items

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When there's a lot of surface area to work with on a product, marketing professionals have lots of obvious options. Smaller items require producers to think both creatively and economically when printing and placing their labels, since they have to get their point across while fitting everything into a limited area. They still have options, but they may require special printers to work.

For information on smaller products that need labels, the OptiMedia Labs website features a list of items that either have a special purpose or unique shape that keeps them compact. The perfect labeling options for this size will conform to the shape of a container while staying colorful and resistant to environmental damage.

The following are examples of the types of portable products that may require a custom label. A color label printer, like the Primera LX900, could be used in all of these cases, although there are other options:

  • E-cigarettes: These are often long and sleek, challenging companies to brand them as their own without cluttering up the surface. Multiple printer choices allow companies to find a device that suits their style, preferred workload and color scheme.
  • Lip balm: Bright colors and bold, readable font help make the diminutive labels catch the eye when the tubes they are wrapped around are small enough to fit in a pocket or purse. In addition to a product name and description, these labels could also feature imagery that emphasizes the key flavor or ingredient.
  • Vitamin labelsVitamins and nutritional supplements can come in various sizes, requiring producers to match their specific situation with appropriately fitting labels that account for all of the ingredients they will contain.

No matter the size of the product, it should be easy to identify, categorize and understand, and can be with the right labels. OptiMedia Labs offers multiple printers specially made for the mass production of professional labels for different industries.