Corks and faulty wine: how packaging interferes with product
High quality food and beverage labels help customers make well-informed decisions about your product. Even when some basic wine knowledge is expected from the consumer, wine labels can feature descriptors that refer to the general content of a beverage and also emphasize core brand values. In a recent article for the Duluth News Tribune, David Devere writes that smell is one of the key ways to identify when something is wrong with a wine.
The number of faults that may afflict a bottle are numerous, and include infection from outside yeast, improper heat or the use of grapes that are either under-ripe or moldy. Sometimes, the smell of a faulted wine is complicated, and may be difficult to pinpoint. Bacterial action, for example, can create a combination of scents that only together indicate a wine was poorly fermented.
In a similar piece for the Plymouth Herald, wine and food writer Stephen Barrett said that bad corks can corrupt the wine in some cases, leaving a distinct odor.
"The cork industries are researching how to stop this as we speak and are trying to eliminate the problem," he writes. "It is difficult to detect as it only occurs when the cork come into contact or contaminates the wine." Barrett adds that corks may be disappearing for some wine producers since screw caps have caught on within the industry.
Because wine packaging can vary wildly from the traditional bottle and cork, companies need to use systems that will produce appropriate and durable imagery for wine labels. One printer that can fill this role is the Primera LX400, which is designed for 4800 dpi resolution labels that are custom fit to the bottle. Contact us today for free label samples and more information.
Sponsored logos can add kick to beer labels
Distinguishing the product in the consumer's eye is an important strategy for to maintaining interest. One way to attract new buyers is to feature some sort of connection with an outside brand. Doing this correctly requires the logos for a "tie-in" product to feature accurate and up-to-date images that successfully combine the values of both brands.
Crain's Cleveland Business recently reported on a special collaboration between local basketball team the Cleveland Cavaliers (also known as the "Cavs") and Brew Kettle, a craft brewery that has benefited from the association.
The resulting promotional beer, "All For One," has led to greater brand awareness that the owner of Brew Kettle, Chris Russo, calls "phenomenal." He further described the process of creating this distinctive beverage and its reception.
"We started making the beer before the final contract with the Cavs was issued," Russo said. "The Cavs had faith that we would produce a quality product that could easily stand alone without their name and logo attached to it."
Another example comes from Chile, where 21st Century Fox has plans to sell real-life versions of the fictional Duff Beer from the popular television show The Simpsons. In this case, the beer reportedly is going to be marketed to other countries next year after its debut in Chile.
In both cases, brands that aren't always associated with beer labels have to be integrated with them successfully. Color printers like the Infinia L801 or Primera LX900 are flexible and compatible with varying order specifications, so the same quality is guaranteed in every piece of label media, no matter which stock you use.