3 tips for water bottle labels
With the arrival of summer, bottled water vendors may naturally see more of an interest in their products. The International Bottled Water Association reports that the average American consumed 32 gallons of bottled water in 2013, totaling more than 10 million gallons overall, the equivalent of more than $12 million. To that effect, the marketing used by water bottle companies is important for maintaining brand visibility amidst competition.
Here are some useful tips to consider when preparing for higher production rates for water bottle labels and how professional grade printers like the Primera LX900 will aid in their completion:
- Conform to the packaging: Noah's Spring Water has drawn attention for using cans instead of bottles. In this case, the labels and coloring fit the material of the can and make for a recognizable aluminum package.
- Sample different label stocks: There are multiple types of materials available for durable and vibrant labels, so take advantage of this range by considering different options. Label options can include polypropylene, high gloss and polyester. Trying out each one to find the most fitting label stock through trial and error, a process that will save companies money later on.
- Size labels to match the container: Versatile printers are useful for sizing the label to fit the exact dimensions of the bottle. Differing volumes reflect not just the shape and structure of the bottle but also the serving size available to the consumer.
Make labels that are appropriate for your intended use with the right combination of BarTender software, strong label stock and an energy-efficient printer. All of these are available through the OptiMedia Labs website: contact us for more information.
New coloring reflects candy production trends
Confectionery News recently reported on a change in ingredients that could bring a new trend to candy production. According to the source, Sunsweet Ingredients is positioning plum products as a way for candy makers to avoid using artificial caramel additives for coloring, instead preferring the natural plum and grape-derived options that Sunsweet offers. Even for companies that don't take part in this trend, this latest news shows a growing interest in the already popular clean label approach candy companies are taking.
Although the Food and Drug Administration reportedly lacks a concrete definition of what a clean label actually is, the general accepted definition seems to involve shorter ingredient lists and a preference towards natural elements. For candy companies, this may primarily concern eliminating ingredients like High Fructose Corn Syrup and artificial dyes, as this latest news from Sunsweet hints at.
In the article, Sunsweet representative Tom Leahy mentioned the multiple possible advantages of plum and prune products, which would allegedly add fiber to baked goods while reducing the amount of sugar they contain and keeping a "natural sweetness" present in the food itself.
The clean labeling concept seems to be increasing as consumers turn increasingly to food that appears healthy and simple. Appropriate candy labels for products that fit this bill could mirror this desire both in content and design. For example, a clear, water-resistant label could present the healthy additives prominently to steer consumers towards the unique aspects of their ingredients.
Print colorful and accurate candy labels that leave your product looking good for the customer with an option like the Afinia L801 Color Label Printer, which can print as many as 60 labels per minute in high definition.