How to make your own labels?

Use professional software to design a great wine label

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Selecting label software and the right color printers to go along with it is crucial for creating high quality labels for any product. Wine bottles are an example of a medium where label detail is important, so producers need to use the tools that give them control over all elements of design, including the seemingly minor ones. Wine customers from the novice to the experienced should be able to trust a particular vintage and feel confident in making a purchase based on the label.

Whatever the desired impact or audience, the best wine labels feature memorable designs that match their brand. In an article for the Wall Street Journal, Lettie Teague looks at the importance of the label in attracting a customer, especially for reaching out to younger people or demographics that don't spend much on wine.

There's a lot to consider, including the content of the label, the material it is printed on and the way it appeals to the larger market. For example, Teague spoke to a veteran designer who suggested that expensive wines should be marked with a simple, traditional label in a bright, pleasing color.

Compared to that, a less expensive wine can afford a risky or humorous label, Teague writes. But however winemakers characterize themselves, they need to recognize that a label is their "sole emissary on the store shelf."

"A wine label with wide appeal is a winery's single greatest sales tool," she writes. "It can make a good wine more desirable and a bad wine more salable."

OptiMedia Labs has the basics you need to improve label production in-house. By purchasing both a wine label printer, like Primera LX900, and the software to go with it, companies can create wine labels that are distinctive and well-made for all of their different brands.

The color green: Does it always mean the same thing?

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Businesses should consider how they use the color green on their packaging, but should do so with a clear goal in mind. A lot has been written about what green adds to an image and it's worth remembering that this color can be used in many different ways and to create different meanings. The import thing in all cases is to make the colors appropriate and ensure that they are produced in high quality pieces.

Some of the most familiar green-colored labels in the marketplace today evoke calming, earthy connotations. One example is Whole Foods Market, the grocery store chain that uses a deep green, almost certainly meant to suggest nature. However, the oil company BP also uses this color, which means it could be more versatile than marketing departments think.

In an Entrepreneur article from 2014, marketing strategist Gregory Ciotti warned against making broad assumptions about colors, since they won't always have the same interpretations. Instead, he said that colors should be considered in the context of a company's marketing strategy for their use to be truly effective.

"Certain colors DO broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement)," he wrote. "But nearly every academic study on colors and branding will tell you that it's far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations." 

No matter which color you want to highlight on your company's labels, high definition and clear details will be crucial. Meet professional printing standards by choosing the software, printers and labels that are adaptable to your business' unique demands: used all together, they will lead to a strong brand image and marketing campaign.