Branding hot sauce with celebrity endorsements
Hot sauce and barbecue sauce labels can be designed with a variety of different imagery and descriptors: producers can fill the label with enticing images that reflect the sauce's contents and spiciness, or keep things simple with minimalist designs that focus on the actual sauce as visible through the glass of the bottle. Celebrity endorsements and branding add another wrinkle, as companies are expected to combine crisp photos of well-known stars with their traditional packaging.
In the past, some labels that include photographs of famous people in their packaging have looked stilted or unconvincing, as if the person was pasted there. Rob Gronkowski, football player for the New England Patriots, is embracing the spirit of the product in his own branded hot sauce, which features an image of him flexing his muscles surrounded by flames.
The label, featured in a recent NESN article, is a good example of the different elements that can come into play in a customized hot sauce label. Stylized font, a range of colors and a photograph of an important figure all play easily identifiable roles. At the same time, the front of the label has a clear and uncluttered look that very quickly communicates the most important aspects of the brand to onlookers.
The VIPColor VP485 Color Label Printer is affordable and adaptable, offering users the chance to accommodate label runs no matter how many prints are needed. Users can adjust the printer settings easily through an in-device display, while also taking advantage of easy Windows compatibility thanks to an included driver.
Bottled water sales expected to surge
Companies that produce bottled water on a massive scale may have a labeling solution that works for their current output, but not for a more fast-paced market. Bottled water seems to be performing well and could see greater sales in the coming years, with some smaller niche brands gaining attention, according to the Wall Street Journal.
Citing data from Beverage Marketing Corp, the source said that the amount of bottled water sold last year grew by 7 percent. Within the first 14 years of the twentieth century, consumption levels grew to more than 34 gallons per capita. The article also noted the aggressive ways water brands are courting greater amounts of customers, spending more than $84 million total on advertising in 2014 alone.
This isn't the only source noticing a rise in this industry. Transparency Market Research announced earlier this summer that the bottled water market would reach volumes of "465.12 billion liters" in 2020, though carbonated water is not expected to see the same success. In a press release, the company said that it divided the different regions of bottled water sales into four categories, with the "Asia Pacific" section commanding the highest share, as of two years ago.
"The factors responsible for the increasing demand for bottled water from Asia Pacific are the rise in disposable incomes, rising population, rising health awareness, and introduction of new packaging," the statement reads. "Additionally, Europe and North America are projected to lose their share to RoW and Asia Pacific in the forecast horizon."
As with all food and beverage labels, companies should create water bottle labels that are high quality and match industry demand. Because the Afinia L801 Color Label Printer can produce as many as 60 feet of labels every minute, it's one example of a solution to unexpected jumps in consumer interest.