Edmonton wine merchant raises money for Humane Society with custom wine label
David Gummer, the owner of the Edmonton-based Vines Riverbend Wine Merchants, has created a custom wine label as a way to do more than just sell bottles. The vintner is on his way to raising more than $10,000 for the Edmonton Humane Society (EHS) with a special line whose proceeds are donated to the Humane Society.
“I’d heard Sonoma’s Deerfield Ranch Winery had partnered with the Oceanic Preservation Society to help in efforts to save the dolphins in Japan and protect the world’s oceans,” Gummer told the Edmonton Journal. “They produced a striking special label with dolphins on it and I couldn’t help thinking of the lonely dogs in our Humane Society shelter waiting for a new home.”
For this project, Gummer designed custom labels using his Portugese Water Dog, Rafa, as a model for the animal rights oriented project. Rafa usually accompanies Gummer in his store.
The customized bottles feature a 2007 Sonoma County Red that is usually listed at $35, but for the sake of the project, the winery cut a special price with Gummer, allowing him to only sell the bottles for $31.
According to the Edmonton Journal, the EHS takes in about 13,000 animals a year with many requiring medical attention. Furthermore, the shelter must provide basic essentials to its animals such as food, water and heated shelter as well as spaying and neutering. As Shawna Randolph from the EHS told the Edmonton Journal, “Rafa is making a huge difference.”
Although Gummer’s wine retail may have been competitive before the specially designed Rafa label, the project has certainly helped boost business as the dog is now often recognized by locals when Gummer walks Rafa in dog parks. If other vintners or wine retailers wish to give back to their community while also increasing their brand, they may want to produce similar custom labels with a Primera LX400 color label printer.
Report states pet industry to see growth in coming year
In a new report by Packaged Facts, it appears as if the pet industry – especially the pet foods sector – has seen growth this past year and will, likely, see much more.
According to the report, natural, organic and eco-friendly pet food labels continue to advance in the market. Furthermore, most consumers are migrating toward high-priced, pet-specialty retailers rather than supermarkets or discount stores. This means that small or local pet stores that offer these quality pet food labels may benefit from designing custom labels to place on the products, remarking on its organic or all-natural qualities and taking advantage of this increasing demand in pet care.
Also, according to the Human-Animal Bond Research Initiative (HABRI) the pet industry is set to expand in the coming year as more cultural factors – including a plethora of Super Bowl commercials – continue to include pets. According to the report, Packaged Facts sees "pet parenting and the ensconcement of pets as members of the family not just as a friend, but as a long-term societal shift."
While the pet food sector continues to expand within the growing pet industry, many consumer advocates have started to voice their concern over certain pet food labels. If retailers plan on placing custom labels on their pet store's food products, they may want to refrain from using the popular term "human-grade." The reason being, according to The Huffington Post, is that it is impossible for any manufactured pet food to be considered "human grade."
This is because the United States Department of Agriculture oversees pet food labels – not the Food and Drug Administration – and they do not inspect the manufacturing plants. This means the processing and packaging procedures that are used by the companies may not be safe for human consumption at all, making "human-grade" pet food labels a red-flag for most informed consumers.